CPG / Wellness Cart Abandonment Email Template

A visually striking cart abandonment email that clearly communicates its 10% discount offer, but suffers from structural friction. The core issue is the disjointed presentation of the offer: the discount is introduced in the hero image, but the required promo code is buried in a secondary card below an initial CTA. Combined with a lack of dynamic cart item visualization and repetitive button placements, the email adds unnecessary cognitive load despite its concise copy and strong brand aesthetic.