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Psymark
Email Review

“Psymark’s Visual-Motor Abilities Test (VMAT) is Launching”

Kopi AI analysis from February 8, 2026

The email features an incredibly strong value proposition—including a $500 training offer and 100 free tests—but buries these incentives under dense paragraphs and a delayed CTA. To maximize clicks, the primary offer needs a prominent button in the hero section and the text-heavy layout must be broken into scannable cards.

Overall Score
D
64/100

Email Screenshot

Psymark email screenshot

Quick Wins

  • Add a 'Get 100 Free Tests' button immediately after the first paragraph.
  • Un-italicize the testimonial to make it more readable.
  • Bolding the '$500 value' phrase in the offer section to make it jump out during a scan.
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Priority Actions

  • Restructure the hero to lead with the '100 free tests' offer instead of just a product feature list.
  • Consolidate the multiple contact links (email addresses and social handles) into a single, clean footer section to avoid distraction.
  • Redesign the 'Free Professional Development' section into a visual 'Value Box' that clearly highlights the $500 savings.
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Category Breakdown

Detailed Feedback

Hero Impact

60/100
What's Working

The product name and logo are clear, and the iPad visual immediately identifies this as a digital tool.

Improvements
Issue:Missing immediate action
Evidence:Top fold contains text bullets and an image but no button.
Fix:Insert a high-contrast button beneath the 'Goal Bank' bullet point that says 'Claim 100 Free Tests'.

CTA Strength

55/100
What's Working

The teal 'Schedule Training' button uses a distinct brand color that contrasts well against the white background.

Improvements
Issue:Value-blind CTA copy
Evidence:The button 'Schedule Training' is functional but lacks the 'free' or '$500 value' hook mentioned in the copy.
Fix:Change the button text to 'Claim Your Free $500 Training' to increase the perceived value of the click.

Readability & Scannability

50/100
What's Working

The use of bullet points at the top helps establish product features quickly.

Improvements
Issue:Testimonial wall of text
Evidence:Section under 'Early Praise from Our School Psychologists'.
Fix:Bold 1-2 key phrases like 'The iPad app is incredibly engaging' and 'scoring is quick and accurate' while reducing the overall word count by 40%.

Visual Hierarchy & Layout

62/100
What's Working

Horizontal dividers are used correctly to separate the introduction from the offer and the social proof.

Improvements
Issue:Information clutter in the middle
Evidence:The NASP banner, 'Can't make it' text, and email inquiry link all compete for attention in the center.
Fix:Move the NASP booth info into a light-grey 'event card' style box to visually separate it from the main product narrative.

Color & Contrast Notes

  • The teal brand color (#009681 equivalent) provides excellent contrast for buttons on white.
  • Green bolded text within the body paragraphs is used too frequently, which creates visual noise and reduces the impact of the key points.
  • The grey text in the footer and signature is slightly too light; darkening it by 10% would improve legibility.
  • The white text inside the teal buttons passes the 'squint test' for accessibility.

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