Apparel & Fashion Welcome Email Template

This welcome email nails the Everlane brand voice and aesthetic, utilizing incredibly tight copy to communicate core value propositions around transparency and quality. However, it suffers from structural and logistical flaws that limit its conversion potential: burying the welcome discount at the very bottom of the email and driving a mixed-gender visual audience exclusively to a women's-only landing page. Fixing these friction points will turn a well-written, on-brand email into a high-converting one.