Design Score
74/100C - Fair
This email is a visual triumph but a strategic misfire. While the dark-mode aesthetic and photography are premium and on-brand, the conversion hierarchy is inverted: a cosmetic update (paint color) occupies the prime hero real estate, pushing massive financial incentives ($5k off, 0% APR) below the fold. It prioritizes brand vibes over the strongest commercial levers.
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Email Details
- Subject Line
- ✨ Your New Dark Mode Awaits
- Brand
- Rivian
- Created
- December 26, 2025
Brand Colors
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