Education / E-learning Promotional Email Template

A strong, conversion-focused promotional email that effectively leverages the brand's 'no-nonsense' academic aesthetic. The offer ('First class free') is highly compelling and the CTAs are perfectly executed with consistent repetition and high contrast. However, the email suffers slightly from burying crucial logistical details (schedule and online format) at the very bottom, and the copy struggles to decide if it's speaking to the parent or the teenager. Addressing the parent directly while surfacing the schedule earlier will lift click-through rates.