Welcome! Your 15% Off Inside 🎉

This email features a strong, on-brand aesthetic that effectively communicates Applegate's value proposition of trust and quality. The 'sandwich' structure—placing the coupon offer at both the start and end—is a smart conversion tactic. However, the visual hierarchy varies in effectiveness, and some CTA language feels dated (e.g., 'Print Coupon') or misplaced relative to the user's reading journey.