Welcome to Rivian! ⚡

This is a visually stunning, premium execution that leans heavily on Rivian's strong brand aesthetic. The dark-mode palette and high-contrast yellow CTAs create an excellent visual hierarchy that guides the eye effortlessly. However, the copy—particularly in the Hero—is passive and corporate-focused ('Rivian builds...') rather than user-centric, missing a chance to immediately hook the reader with the 10% discount buried in the second section.