Automotive Product Launch Email Template

86/100Good

Meet R2: Adventure electrified.

AutomotiveProduct Launch
Rivian
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Email design: Meet R2: Adventure electrified.

Design Score

86/100
B - Good

This is a high-performing product launch email that excels in visual clarity and brand storytelling. The use of distinct background colors to separate content blocks creates an effortless scanning experience. The primary weakness lies in the hero section, where key commercial information (price and reservation intent) is trapped inside the image rather than being reinforced in the live text.

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Email Details

Subject Line
Meet R2: Adventure electrified.
Brand
Rivian
Industry
Automotive
Email Type
Product Launch
Created
January 19, 2026

Brand Colors

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