Automotive Product Launch Email Template

88/100Good

Meet R2: Adventure electrified

AutomotiveProduct Launch
Rivian
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Email design: Meet R2: Adventure electrified

Design Score

88/100
B - Good

This is a high-performing product launch email that excels in visual clarity and value communication. The use of the $45,000 price anchor in the hero image is a brilliant move to address the primary barrier to entry immediately. While the layout and hierarchy are strong, the top section suffers slightly from 'CTA stacking'—presenting two different primary actions (Reserve vs. Explore) in quick succession, which splits the user's focus before they have fully engaged with the narrative.

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Email Details

Subject Line
Meet R2: Adventure electrified
Brand
Rivian
Industry
Automotive
Email Type
Product Launch
Created
January 19, 2026

Brand Colors

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