Automotive Product Launch Email Template
88/100Good
“Meet R2: Adventure electrified”
AutomotiveProduct Launch

Design Score
88/100B - Good
This is a high-performing product launch email that excels in visual clarity and value communication. The use of the $45,000 price anchor in the hero image is a brilliant move to address the primary barrier to entry immediately. While the layout and hierarchy are strong, the top section suffers slightly from 'CTA stacking'—presenting two different primary actions (Reserve vs. Explore) in quick succession, which splits the user's focus before they have fully engaged with the narrative.
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Email Details
- Subject Line
- Meet R2: Adventure electrified
- Brand
- Rivian
- Industry
- Automotive
- Email Type
- Product Launch
- Created
- January 19, 2026
Brand Colors
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