Welcome! 60% off your 1st order

This email features a high-impact hero and a clean, premium aesthetic that aligns well with the brand's 'custom beauty' value proposition. However, it suffers from passive CTA copy in the product grid and a visually attractive but context-free ingredients section that fails to communicate specific benefits. The disconnect between the 'Free Gift' shown in the hero image and its absence in the body copy misses a key conversion lever.