Welcome! 15% Off Your First Order

This email is a masterclass in brand identity but a stumble in conversion mechanics. While the 'anti-growth' ethos is authentically Patagonia, the execution buries the strongest commercial lever (the 15% discount) inside a static image without a direct way to redeem it. The hero section suffers from split attention, forcing the user to choose between reading a manifesto and shopping, with the layout confusingly prioritizing the former while the business likely needs the latter.