Footwear Shipping Notification Email Template

This is a high-value shipping notification that intelligently uses the 'waiting period' to educate customers and reduce return rates. The copy—specifically the 'Mental Preparation' section—is outstanding, setting realistic expectations with refreshing honesty. However, the email misses a major opportunity in the 'Physical Preparation' section, which relies on wall-to-wall text to describe physical exercises instead of using the brand's signature 'Technical Naturalism' visuals or diagrams.