Catch 'em all: 15% off your first adventure!

This email succeeds at creating a warm, on-brand visual experience with a clear initial value proposition. However, it suffers from significant strategic confusion: it promotes non-shoppable arcade prize items immediately after offering a store discount code, and it wastes prime real estate asking for a newsletter signup from a user who has likely just signed up. Improving the commercial logic and button consistency would drastically increase conversion potential.