Overall Grade
C
Score
78/100
Key Findings
The custom lifestyle and product photography is of professional campaign quality, significantly elevating brand perceived value.
Immediate clarity on what is sold (clay earrings) and why it's special (handmade in Sweden).
The site lacks customer reviews or testimonials, which is a major missed opportunity for building conversion trust.
The technical data indicates missing Title and Meta Description tags, which hinders search engine visibility.
Your Top Priorities
Professional product photos and graphics can increase conversions by 30%+. Upgrade your visuals with Kopi AI.
Improve with Kopi AIImplement a review system like Judge.me or Loox. Visible social proof is critical for high-end artisanal products.
High PriorityAdd a descriptive Title tag and Meta description including keywords like 'handgjorda örhängen' and 'svensk design'.
High PriorityInclude a short, high-quality video or GIF of the clay being shaped by hand to further reinforce the 'handmade' value proposition.
Medium PriorityAnalysis Report Card
Detailed Findings
1. Product & Lifestyle Photography
Product Image Quality
- High resolution allows for clear detail of clay textures
- Excellent lighting reduces harsh glares on products
- Clean, uncluttered backgrounds keep focus on earrings
Excellent. The earrings are shown in sharp focus with natural lighting that highlights the texture of the clay. The use of macro-style shots for the 'Favoriter' and 'Nytt' sections provides great detail.
Lifestyle Photography
- Artistic hero image communicates brand mood effectively
- Human-centric shots provide scale for the jewelry
- Natural lighting reinforces the 'handmade' organic value
Exceptional. The hero image is emotive and artistic rather than just commercial. It sells a feeling of 'wearable art' successfully.
Image Consistency
- Unified warm-toned color grading
- Consistent 3/4 model profiles for product grid
- Seamless blending of lifestyle and product-only shots
Highly consistent. There is a unified editing style (soft shadows, warm highlights) across the entire homepage, creating a professional and premium feel.
Improve Your Product Photos
Professional product photography can increase conversions by 30%+. Let Kopi AI help you create stunning visuals.
Improve with Kopi AITechnical & Heuristic Checks
Technical SEO
AI Content Heuristic
The copy is in natural Swedish with brand-specific poetic flair ('födda ur stillhet') that doesn't exhibit typical AI patterns.
Dropshipping Heuristic
This brand is the opposite of dropshipping. It has custom original photography and a clear 'made in Sweden' claim.
Ready to Upgrade Your Store Images?
Professional product photos and graphics can increase your conversion rate by 30%+. Let Kopi AI help you create stunning visuals that sell.
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This Shopify store review was generated by Kopi AI's free ecommerce analysis tool. Our AI evaluates stores on UX design, trust signals, mobile responsiveness, conversion optimization, and content quality.



