Overall Grade
Needs Improvement
Score
40/100
Key Findings
A 'Liquid error' is visible on the homepage, signaling technical neglect and lack of quality control.
Use of a Gmail address and missing legal policies are major red flags for e-commerce credibility.
Phrases like 'Regarding us' and incorrect headers like 'Headphones' for gift cards hurt professional authority.
Product visuals are standard retail renders; functional but provide zero brand differentiation.
Your Top Priorities
Professional product photos and graphics can increase conversions by 30%+. Upgrade your visuals with Kopi AI.
Improve with Kopi AIImmediately resolve the 'Liquid error' in the rendering snippets and fix broken image links to restore basic store credibility.
High PriorityMove from a Gmail address to a domain-based email (e.g., support@azgamebuy.com) and add standard Privacy/Terms policies.
High PriorityRename 'Regarding us' to 'About Us' and ensure all category headlines (like 'Headphones') accurately reflect the products shown.
Medium PriorityReplace the generic hero collage with a professionally designed banner that features original typography and a clear USP.
Medium PriorityAnalysis Report Card
1. Product Photography
2.5/5
Needs Work2. Graphics & Design
1/5
Needs Work3. Value Proposition
2.5/5
Needs Work4. Navigation & Usability
2.5/5
Needs Work5. Speed & Performance
Needs manual check
Info6. Mobile Responsiveness
3/5
Okay7. Trust Signals
1.5/5
Needs Work8. Visual Appeal & Branding
2/5
Needs Work9. Content & Messaging
2/5
Needs WorkDetailed Findings
1. Product & Lifestyle Photography
Product Image Quality
- High-resolution digital renders.
- Clean, white/solid backgrounds for products.
- Zero original photography or custom styling.
The product images are standard retail renders for Xbox, PlayStation, and Steam. They are clear and high-resolution but entirely generic to the industry.
Lifestyle Photography
- No actual lifestyle or human-centric photography.
- Reliance on gaming key art to fill visual space.
- Lacks emotional connection to the end user.
Lifestyle photography is absent, replaced by generic gaming-themed banners and posters that feel like stock assets or game promotional materials.
Image Consistency
- Consistent use of standard digital card renders.
- Clashing graphic styles between promotional banners.
- Uniform background colors for main product grids.
The consistency is high because the assets are standard manufacturer digital cards, though the 'New Offers' and 'Special Deals' sections use clashing graphic styles.
Improve Your Product Photos
Professional product photography can increase conversions by 30%+. Let Kopi AI help you create stunning visuals.
Improve with Kopi AITechnical & Heuristic Checks
Technical SEO
AI Content Heuristic
The mission statement and blog titles use common AI-generated marketing tropes and the lack of meta tags suggests an automated setup.
Dropshipping Heuristic
Heavy reliance on manufacturer assets, Gmail address, +86 phone number, broken Liquid code, and generic theme are classic hallmarks of a low-effort reseller site.
Ready to Upgrade Your Store Images?
Professional product photos and graphics can increase your conversion rate by 30%+. Let Kopi AI help you create stunning visuals that sell.
Improve Your Marketing Emails
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This Shopify store review was generated by Kopi AI's free ecommerce analysis tool. Our AI evaluates stores on UX design, trust signals, mobile responsiveness, conversion optimization, and content quality.
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