Overall Grade
Needs Improvement
Score
40/100
Key Findings
The site lacks a header menu and search bar, making user navigation nearly impossible.
High-quality hero images clash with low-resolution, clickbait-style stock photos in the grid.
Headlines effectively target consumer pain points but rely on high-urgency affiliate tropes.
No reviews, testimonials, or brand background exist to build credibility with new visitors.
Your Top Priorities
Professional product photos and graphics can increase conversions by 30%+. Upgrade your visuals with Kopi AI.
Improve with Kopi AIAdd a standard header with links to product categories, an 'About Us' page, and a search function to improve usability.
High PriorityReplace low-resolution grid images with professional, branded photography that matches the quality of the hero slider.
High PriorityAdd a brand-level value proposition that explains why users should visit ASOP instead of going directly to Amazon or the brand sites.
Medium PriorityInclude customer reviews, a physical contact address, and a genuine 'About' section to reduce the 'scammy' affiliate feel.
Medium PriorityAnalysis Report Card
1. Product Photography
1.8/5
Needs Work2. Graphics & Design
1.5/5
Needs Work3. Value Proposition
2/5
Needs Work4. Navigation & Usability
1/5
Needs Work5. Speed & Performance
Needs manual check
Info6. Mobile Responsiveness
3/5
Okay7. Trust Signals
1.5/5
Needs Work8. Visual Appeal & Branding
2.2/5
Needs Work9. Content & Messaging
2.5/5
Needs WorkDetailed Findings
1. Product & Lifestyle Photography
Product Image Quality
- Hero assets are strong but clearly manufacturer-provided.
- Thumbnail images in 'Trending' section are low-resolution.
- Text-on-image overlays are occasionally muddy and hard to read.
The hero images (e.g., KeySmart) are high resolution and professional. However, the secondary grid features pixelated, poorly lit, and generic images that lack a cohesive aesthetic.
Lifestyle Photography
- Obvious stock imagery used for generic services (insurance, mortgage).
- Lack of authentic, brand-exclusive lifestyle content.
- Visuals prioritize 'click-through' curiosity over brand desire.
Lifestyle images feel like standard affiliate marketing assets. They are disconnected in tone, ranging from medical/health visuals to car parts and home interiors without a unifying brand filter.
Image Consistency
- No unified color palette or lighting style across product tiles.
- Hero slider images are high quality but clash with the low-grade grid below.
- Varying aspect ratios and border treatments create a cluttered look.
Extreme lack of consistency. The site feels like a collection of disparate ads rather than a unified retail experience. Backgrounds, color grading, and lighting vary wildly across every section.
Improve Your Product Photos
Professional product photography can increase conversions by 30%+. Let Kopi AI help you create stunning visuals.
Improve with Kopi AITechnical & Heuristic Checks
Technical SEO
AI Content Heuristic
The copy follows traditional direct-response 'As Seen On TV' marketing formulas common in the late 2010s affiliate space rather than modern AI-generated filler.
Dropshipping Heuristic
The heavy reliance on generic affiliate links, lack of contact info, and 'Trending Now' section filled with random products (from car tools to back shavers) gives it a strong affiliate/dropshipping feel.
Ready to Upgrade Your Store Images?
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This Shopify store review was generated by Kopi AI's free ecommerce analysis tool. Our AI evaluates stores on UX design, trust signals, mobile responsiveness, conversion optimization, and content quality.
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