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Aesop Store Review

Kopi AI analysis of https://aesop.com

Analyzed on June 27, 2025

Overall Grade

B

Score

80/100

Key Findings

Product & Lifestyle Photography

The value proposition is subtly conveyed through minimalist design and high-quality imagery, but lacks a clear, concise statement for new visitors.

Graphics & Brand Design

The navigation menu is comprehensive but could benefit from improved clarity and organization to enhance user experience.

Mobile Responsiveness

The website boasts a consistent and sophisticated visual aesthetic, reinforcing brand identity through high-quality imagery and minimalist design.

Speed/Performance

The site incorporates trust signals such as B Corp and Leaping Bunny certifications, enhancing credibility and consumer confidence.

Your Top Priorities

Improve Your Store Images
Photography & Graphics

Professional product photos and graphics can increase conversions by 30%+. Upgrade your visuals with Kopi AI.

Improve with Kopi AI
Clarify Value Proposition
Product & Lifestyle Photography Section

Introduce a concise, clear value proposition statement prominently on the homepage to immediately communicate the brand's unique selling points to new visitors.

High Priority
Simplify Navigation
Graphics & Brand Design Section

Streamline the navigation menu by reorganizing categories and subcategories to improve clarity and ease of use, ensuring users can quickly find what they need.

Medium Priority
Add Alt Text to Images
Navigation/Usability Section

Ensure all images have descriptive alt text to improve accessibility and SEO, enhancing the overall user experience.

Low Priority

Analysis Report Card

Detailed Findings

Technical & Heuristic Checks

Technical SEO

Title Tag Present
Meta Description Present
H1 Tag: Multiple
Alt Text Coverage: None

AI Content Heuristic

Rating: Unlikely

The content appears to be original and well-structured, with a clear brand voice and consistent aesthetic.

Dropshipping Heuristic

Score: 1/5 (Lower is Better)

The site features high-quality product photography, original content, and a strong brand identity, which are not typical of dropshipping stores.

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This Shopify store review was generated by Kopi AI's free ecommerce analysis tool. Our AI evaluates stores on UX design, trust signals, mobile responsiveness, conversion optimization, and content quality.