Fashion Welcome Email Template

This is a polished, brand-aligned Welcome email that establishes authority but suffers from a significant 'conversion leak' in the middle section. The hero is excellent, communicating value and brand identity instantly, but the 'Our Story' call-to-action sends high-intent traffic to a passive 'About Us' page rather than a shopping experience. Additionally, the unique selling propositions (Hems/Fabric) are buried in text rather than demonstrated visually.