Fitness Welcome Email Template
“Welcome to the family 🦈 (plus 10% off)”
Design Score
82/100This is a strong, brand-aligned welcome email that effectively communicates value and incentivizes the first purchase. However, it suffers from a major routing oversight in the primary CTA (sending everyone to a women's collection) and creates visual clutter with repetitive, high-contrast buttons in the product grid.
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Email Details
- Subject Line
- Welcome to the family 🦈 (plus 10% off)
- Brand
- Gymshark
- Industry
- Fitness
- Email Type
- Welcome
- Created
- January 17, 2026
Brand Colors
Email Copy
WE DO GYM.
You’ve joined a community dedicated to unlocking potential. We exist to unite the conditioning community. To help you get started on your journey, here is 10% off your first order.
Code: FAM10
→ Shop With 10% Off
Fan Favorites
Essentials for your best workout.
Seamless Leggings
Squat proof tech. $60
→ Shop Women
Essential Hoodie
Comfort zone certified. $50
→ Shop Women
Training Shorts
Breathable fit. $38
→ Shop Women
Power x Frazetta Tee
Warrior inspired. $30
→ Shop Men
Arrival Shorts
Freedom of movement. $26
→ Shop Men
Element Baselayer
Second skin feel. $34
→ Shop Men
Engineered to endure.
Our gear is tested for real performance. From the squat rack to your final rep drop, experience fabric that is squat-proof, sweat-wicking, and built to last.
Don't just train. Train in quality.
→ Shop Bestsellers
Don't forget your discount
Use code FAM10 at checkout for 10% off your first order.
→ Shop New Arrivals
Why This Email Works
This is a strong, brand-aligned welcome email that effectively communicates value and incentivizes the first purchase. However, it suffers from a major routing oversight in the primary CTA (sending everyone to a women's collection) and creates visual clutter with repetitive, high-contrast buttons in the product grid.
Hero (top/initial part) Impact
85/100- Headline 'WE DO GYM.' is excellent: short, confident, and sets the tone immediately.
- The discount code 'FAM10' and the offer are unmistakably clear.
Content Structure & Flow
80/100- The transition from commercial products to the 'Engineered to endure' brand value section adds credibility to the sales pitch.
Visual Hierarchy & Layout
75/100- The 'Engineered to endure' dark-mode section provides excellent visual contrast, effectively grabbing attention as the user scrolls.
Call-to-Action Strength
78/100- The primary hero CTA copy includes the benefit ('10% Off') rather than just a generic 'Shop Now'.
Message Clarity & Tone
90/100- Copy is concise and punchy throughout. 'Comfort zone certified' and 'Squat proof tech' convey benefits instantly.
Readability & Scannability
85/100- Product cards use efficient bullet-style copy (e.g., 'Breathable fit') instead of long descriptions.
Offer & Value Proposition
90/100- Repeating the code 'FAM10' at the bottom of the email is a great conversion safety net.
Personalization & Audience Fit
75/100- Inclusion of both Men's and Women's bestsellers ensures relevance for a broad 'Welcome' audience.
Quick Wins
- **Fix the Hero CTA Link**: Change the destination from the women's collection to a gender-neutral landing page or a 'Shop All' collection.
- **Add Row Headers**: Insert 'For Her' and 'For Him' headings above the respective product rows to aid scanning.
- **Simplify Product Buttons**: Change the 6 product grid buttons to a secondary style (border only) or text links to stop them from competing with the main CTA.
- **Clarify Grid Copy**: Change 'Shop Women'/'Shop Men' on individual product cards to 'Shop [Category]' (e.g., 'Shop Hoodies') for better specificity.
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