Apparel & Fashion Welcome Email Template

This welcome email successfully captures Everlane's clean, minimalist visual identity but creates unnecessary friction in the conversion path. The primary issue is structural: the incentive ('10% Off') is introduced in the hero image, but the actual promo code ('WELCOME10') is buried at the bottom of the email. This forces users who want to use the discount to scroll past the brand messaging, creating a disjointed experience. Additionally, the live text in the hero relies on filler ('We're glad you're here') rather than reinforcing the offer. To improve conversion, the offer and its mechanics must be consolidated at the top of the email.