Specialty Tea Promotional Email Template

This promotional email for Nami Matcha subscriptions has a visually appealing hero that clearly communicates the offer but is critically undermined by incoherent body copy referencing 'old person smell,' which has zero relevance to premium matcha and destroys brand trust. The biggest strength is the hero's embedded offer and product imagery aligning with ritual aesthetics; the biggest weakness is the lack of a functional subscribe CTA and off-brand, confusing messaging that guarantees low clicks.