Automotive Promotional Email Template

This email is a masterclass in premium brand aesthetics but a C-student in conversion focus. While the 'dark mode' visual style perfectly captures the Rivian allure, it commits the cardinal sin of retail marketing: burying the lead ($5,000 savings) under abstract copy. It succeeds as a brand manifesto but likely underperforms as a direct response asset because the primary commercial incentive is treated as a footnote.