Specialty Tea Promotional Email Template

This promotional email for Nami Matcha subscriptions fails to convert due to critically incoherent body copy referencing 'old person smell,' which has zero relation to matcha and shatters brand trust in a premium wellness context; cap applied for critical failure (incoherent main body copy). Biggest strength is the on-brand hero image with embedded offer and CTA text. Biggest weakness is the mismatched, tone-deaf messaging that confuses readers and undermines the sophisticated ritual-focused value prop.