Skincare Promotional Email Template

50/100Needs Work

New Clinical Formulations Have Arrived

SkincarePromotional
The Ordinary
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Email design: New Clinical Formulations Have Arrived

Design Score

50/100
NI - Needs Work

This email features excellent on-brand clinical copy and a strong minimalist aesthetic, but suffers from a critical failure: multiple missing image placeholders in the product grid and testimonial sections. While the tone perfectly matches The Ordinary, the bottom half is overwhelmed by repetitive testimonials, and the complete absence of pricing misses a core pillar of the brand's value proposition. Due to the broken images, the score is capped at 50.

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Email Details

Subject Line
New Clinical Formulations Have Arrived
Brand
The Ordinary
Industry
Skincare
Email Type
Promotional
Created
March 13, 2026

Brand Colors

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