Skincare Promotional Email Template
50/100Needs Work
“New Clinical Formulations Have Arrived”
SkincarePromotional

Design Score
50/100NI - Needs Work
This email features excellent on-brand clinical copy and a strong minimalist aesthetic, but suffers from a critical failure: multiple missing image placeholders in the product grid and testimonial sections. While the tone perfectly matches The Ordinary, the bottom half is overwhelmed by repetitive testimonials, and the complete absence of pricing misses a core pillar of the brand's value proposition. Due to the broken images, the score is capped at 50.
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Email Details
- Subject Line
- New Clinical Formulations Have Arrived
- Brand
- The Ordinary
- Industry
- Skincare
- Email Type
- Promotional
- Created
- March 13, 2026
Brand Colors
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