Specialty Tea Promotional Email Template

This promotional email for Nami Matcha starts strong with a relevant hero image and clear discount overlay but critically fails due to mismatched product images (appearing as soap and body wash) that make the content incoherent for a premium matcha brand, capping conversion potential. The biggest strength is the hero's on-brand matcha ritual imagery tying directly to the 40% off subscribe & save offer. The biggest weakness is the irrelevant product grid and off-brand colors that confuse the reader and undermine trust.