Automotive Promotional Email Template

This email succeeds at brand storytelling with a clever 'Mars on Earth' creative concept that aligns perfectly with Rivian's adventurous identity. However, it fails to prioritize the most powerful conversion lever—the 0% APR offer—which is trapped inside an image and completely absent from the live text. While visually polished, the email risks prioritizing 'vibes' over the concrete financial incentive that actually drives high-ticket clicks.