FinTech Welcome Email Template

This email succeeds in clearly articulating value, with a strong visual hierarchy and effective anchoring of price points (e.g., "Standalone value: £15/month"). However, it fails the "Inverted Pyramid" test by burying the only actionable button at the very bottom of the email, forcing users to scroll through all content before they can act. The redundant introductory copy and lack of an early CTA create unnecessary friction in an otherwise compelling offer.