Activewear / Athleisure Welcome Email Template

This welcome email executes Gymshark's gritty, no-nonsense brand voice and minimalist aesthetic flawlessly. The copy is exceptionally tight, and the CTA strategy is highly disciplined, with all primary buttons driving to the same destination. However, the email suffers from a significant structural flaw: it buries the primary conversion driver (the 10% off welcome code) at the very bottom of the email. By forcing the user to scroll past a brand manifesto and product categories to find their incentive, the email leaves significant revenue on the table.