Welcome! Your 15% off is here 🎁

This email is a competent 'Welcome' touchpoint that successfully establishes the brand's global, eclectic aesthetic but suffers from corporate-style copy and structural friction. The visual hierarchy is generally clear, but the 'About Us' text block creates a speed bump that delays the shopping experience. To improve conversion, the content should shift from defining the company to highlighting the customer's benefit, and product categories should take precedence over mission statements.