Fashion Welcome Email Template

This email effectively communicates the Gymshark 'Industrial Athlete' aesthetic with strong visuals and on-brand copy, but it commits a fundamental conversion error by omitting a primary Call-to-Action (CTA) in the hero section. While the flow from brand intro to product education is logical, the user is forced to scroll past the fold to find the first clickable button, which significantly increases friction and likely reduces click-through rates.