Welcome to the adventure. ⚡️

66/100Needs Work
Rivian
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Email design: Welcome to the adventure. ⚡️

Design Score

66/100
D - Needs Work

Strong brand visuals and clean sections, but the email mixes two goals (gear promo vs vehicle awareness) and contains a conflicting discount (15% in the hero vs 10% in the offer tile). CTAs are generic and don’t consistently express the benefit or urgency, which will depress conversions. Tighten the message around one primary action, fix the offer discrepancy, and make section CTAs more specific to lift clicks and sales.

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Email Details

Subject Line
Welcome to the adventure. ⚡️
Brand
Rivian
Created
November 15, 2025

Brand Colors

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