Media & Entertainment Newsletter Email Template
“Tattoo removal is insane 💥”
Design Score
76/100This email excels at delivering on the brand's core promise of 'scientific curiosity' with a visually engaging, high-energy opening about tattoo removal. However, the commercial pivot to the 'Health Journal' feels disjointed and generic compared to the 'metal' tone of the educational content, weakening the conversion potential for the merchandise.
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Email Details
- Subject Line
- Tattoo removal is insane 💥
- Brand
- Kurzgesagt
- Industry
- Media & Entertainment
- Email Type
- Newsletter
- Created
- February 3, 2026
Brand Colors
Email Copy
Let's laser a mistake away
Hi there, Removing a tattoo is one of the most "metal" things you can do to your body. It involves a death ray, exploding cells, and your immune system going to war.
→ Watch the video
A Prison of Flesh
From your cells' perspective, a tattoo is a mountain range of colorful boulders trapped in your dermis. Your immune system wants them gone, but they are too big to eat.
→ See the process
New Year, New You?
We created a Health Journal to set you up for success. It’s a science-based framework to help you find what works for your life—without pressure or guilt.
Track your nutrition, fitness, and mental health in a way that is distinctly you.
→ Shop Journals
Questions?
Need help with an order or checking shipping destinations?
→ Visit Help Center
Thanks, friend!
Why This Email Works
This email excels at delivering on the brand's core promise of 'scientific curiosity' with a visually engaging, high-energy opening about tattoo removal. However, the commercial pivot to the 'Health Journal' feels disjointed and generic compared to the 'metal' tone of the educational content, weakening the conversion potential for the merchandise.
Hero Impact
85/100- High-quality, on-brand hero illustration that immediately sparks curiosity.
- The text 'INK EXPLOSIONS' in the image acts as a strong secondary hook.
Content Structure & Flow
70/100- The flow from the hook (Tattoo removal is metal) to the explanation (Prison of flesh) is logical and engaging.
- The use of a divider clearly separates the educational content from the commercial pitch.
Visual Hierarchy & Layout
85/100- Excellent use of the 'card' style layout in the 'Prison of Flesh' section to differentiate content blocks.
- Pink CTAs (#f20c5e) pop aggressively against the white/light grey backgrounds, drawing the eye immediately.
Call-to-Action Strength
80/100- The 'See the process' CTA is excellent—it sells the content of the click, not just the action.
- Primary buttons use the high-contrast brand pink, establishing a clear action hierarchy.
Message Clarity & Tone
90/100- Phrases like 'Prison of Flesh', 'mountain range of colorful boulders', and 'death ray' make the science incredibly sticky and readable.
- The tone is consistently enthusiastic and educational without being dry.
Readability & Scannability
85/100- Short, punchy paragraphs prevent walls of text.
- Headings are clearly distinct from body copy.
Offer & Value Proposition
60/100- The video content is framed as a high-value 'must-watch' event.
- The image of the journal is clean and attractive.
Personalization & Audience Fit
75/100- The topic selection (tattoos/immunology) is perfectly aligned with the target psychographic.
- The use of 'friend' as a fallback is warm and on-brand.
Quick Wins
- Rewrite the cliché 'New Year, New You?' headline to something more scientific and on-brand (e.g., 'The Science of Habits').
- Bold key energetic words in the body copy (e.g., **death ray**, **600 degrees**) to draw the eye down the page.
- Change the 'Shop Journals' CTA to an outcome-focused label like 'Upgrade Your Routine'.
- Add a subtle background color to the Shop section to visually distinguish it as a separate 'offer' card.
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