One box, endless meal ideas.

Clean, on‑brand email that communicates Bisquick’s versatility and moves readers from inspiration to products. The main gaps are a busy, text‑heavy hero image, generic CTAs that don’t set expectations, no social proof, and limited direct paths to shop or to specific recipes. Tightening the hero, adding proof points, linking the idea bullets to recipes, and introducing a shoppable/locator path will materially lift clicks and downstream conversions.