Fashion Product Launch Email Template

This email perfectly captures the Arc'teryx 'Technical Luxury' aesthetic with high-quality visuals and concise, authoritative copy. However, it sacrifices conversion best practices for minimalism; specifically, the primary CTAs in the hero are low-contrast 'ghost' buttons that are hard to spot, and the secondary product blocks lack visible calls-to-action entirely. It succeeds as a brand piece but leaves clicks on the table by assuming the user will intuitively know where to click.