activate #1

This is a competent onboarding email that successfully frames the value of the WQED+ Passport benefit. However, the critical 'how-to' instructions are buried in a dense text-heavy letter, creating friction right at the moment of activation. By converting the letter's instructions into a visual step-by-step guide and sharpening the CTA copy, this email could move from 'informative' to 'high-converting'.