Media & Entertainment Welcome Email Template
“Action Required: Your Account Update 🚨”
Design Score
83/100This email effectively translates Kurzgesagt's vibrant visual identity into the inbox with strong contrast and a clear narrative structure. While the hero section is visually striking and the tone matches the brand perfectly, the 'What we do' section suffers from redundant CTA placement and slightly awkward copywriting. Minor adjustments to button hierarchy and copy conciseness will improve flow and conversion.
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Email Details
- Subject Line
- Action Required: Your Account Update 🚨
- Brand
- Kurzgesagt
- Industry
- Media & Entertainment
- Email Type
- Welcome
- Created
- November 22, 2025
Brand Colors
Email Copy
We are Kurzgesagt
Kurzgesagt makes science beautiful and accessible through optimistic animation.
We spark curiosity in people about science, humanity and our future on the planet – and the universe we all inhabit. We are fascinated by the world that surrounds us and want to spread our enthusiasm through our work.
→ More about us
What we do
→ Learn more
VIDEOS
We specialize in introducing people to complex topics in an approachable and holistic way, using vibrant and striking vector illustrations and animation.
Watch now
PRODUCTS
Our sciency products like infographic posters, journals and science-inspired accessories are created with love and attention to detail.
Shop
INTERACTIVE
Videos is how we started, interactive products is what we are exploring moving forward. We love to use innovative technology.
Play
Be a part of Kurzgesagt
Join our team and help us spark curiosity across the universe.
Working Student - Research
→ Check it out
People Operations Specialist
→ Check it out
View all openings
Partner with us
Would you like to collaborate with us or sponsor a video? Send us an email and tell us your idea!
→ Get in touch
Still have questions?
Have a look at our FAQs. There you can learn more about our work and how we collaborate with sponsors.
→ See our FAQ
Why This Email Works
This email effectively translates Kurzgesagt's vibrant visual identity into the inbox with strong contrast and a clear narrative structure. While the hero section is visually striking and the tone matches the brand perfectly, the 'What we do' section suffers from redundant CTA placement and slightly awkward copywriting. Minor adjustments to button hierarchy and copy conciseness will improve flow and conversion.
Hero (top/initial part) Impact
90/100- Excellent use of brand colors (#000126 background) to create an immersive experience.
- Alt text is descriptive ('Stylized illustration of the Earth...'), aiding accessibility.
Content Structure & Flow
80/100- Clear segmentation of content types (About, Services, Jobs, Partners) using alternating background colors.
Visual Hierarchy & Layout
85/100- Strong distinction between sections using full-width background colors (#FFFFFF vs #F3F5F3 vs #000126).
Call-to-Action Strength
80/100- Primary buttons are easily identifiable and consistent in color.
Message Clarity & Tone
88/100- Consistent voice that aligns perfectly with the YouTube channel's persona.
Readability & Scannability
85/100- Good use of headings to break up text blocks.
Offer & Value Proposition
80/100- Clearly articulates the mission ('make science beautiful').
Personalization & Audience Fit
70/100- Inclusive language ('all genders') in job listings aligns well with the brand's values.
Quick Wins
- Remove the redundant 'Learn more' button sitting immediately under the 'What we do' headline.
- Rename 'Check it out' buttons to 'View Job' for clarity.
- Fix grammar in the Interactive column: Change 'Videos is how we started' to 'Video is how we started'.
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