Sustainable Groceries / E-commerce Promotional Email Template

While the email effectively celebrates Veggiebox's 3-year anniversary with a strong 30% off promotion and strictly follows CTA best practices, it suffers from structural and flow issues. The biggest conversion killer is hiding the required discount code below the fold, separated from the initial hero CTA by a story block. If a user clicks the first button, they will likely arrive at the store without the code they need. Furthermore, splitting the offer details across two separate visual cards dilutes the message and creates unnecessary scrolling, while low contrast text in the final block harms readability.