How I Use AI in My Daily Email Marketing Workflow

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As an email marketing specialist, I used to spend hours writing subject lines, building flows, and testing campaigns for every client. It was great, but far from efficient. Now that AI’s basically my whole marketing team, everything’s faster, lighter, and a lot more fun. I use tools that brainstorm ideas from trending moments like seasonal product drops or Black Friday trends, build layouts that actually look good, and help me deliver polished, high-performing campaigns for my e-commerce clients without the last-minute chaos before every send.

Here I’ll break down how AI works in my daily workflow, how it helps me solve real challenges in day-to-day client work, and which tools are worth using if you’re managing multiple email campaigns.

What AI Email Marketing Really Means

According to Salesforce, AI-driven email campaigns unlock benefits like increased personalization at scale, stronger engagement, and lower costs.

And in a recent CoSchedule survey, 79% of marketers said “increased efficiency” is the top reason they’ve adopted AI in their workflow.

For e-commerce brands, where new product drops, seasonal trends, and surprise sales can pop up overnight, speed matters. That’s where AI steps in.

Here’s what it actually supports in my day-to-day work:

Brainstorming ideas for campaigns based on trending topics or seasonal buzz.

Generating and polishing copy in seconds, instead of rewriting the same headline five times.

Designing smarter, with AI suggesting layouts and color palettes that fit the brand’s aesthetic.

Analyzing results instantly, so I know what’s working (and what’s not) before the next send.

Automation is just one layer — the real power of AI is how it amplifies what I can achieve in a single day, helping me work sharper, think bigger, and focus on creativity instead of repetitive setup.

My AI Email Marketing Workflow: From Idea to Send

Here’s how my typical AI-powered workflow looks: from planning to hitting send.

1. Start with Client Goals

✅ Daily Client Check-In

Review new client messages or updates

Confirm today’s campaign priorities

Share quick performance highlights

Send drafts or get feedback before launch

Every morning, I check the task list for each brand:

What needs to go out today?

What’s coming up next?

What’s the main goal — sales, engagement, or retention?

This quick review helps me stay aligned with each client before diving into execution.

2. Gather Data and Inspiration

I analyze campaign performance in Klaviyo or Mailchimp, then scan for trends in each client’s niche, maybe a skincare restock, a new product launch, or a seasonal sale.

Then, I ask my personal assistant aka ChatGPT to:

Summarize recent case studies & industry updates.

Find trending topics my audience is already talking about.

Turn those into campaign ideas, themes, or tone directions.

3. Prep the Creative Direction

Once I confirm the topic, I take a few minutes to organize everything before diving into design.

That means:

Writing a short campaign outline that defines the key message, offer, and CTA.

Gathering assets like product images, brand colors, and links.

Double-checking what each email needs to achieve, a sale, a restock alert, or an engagement boost.

This prep step might seem small, but it makes a huge difference later. When your story, visuals, and goals are clear from the start, building the email becomes seamless.

Here’s where Kopi AI comes in to help; it automatically crawls the brand profile and image assets from the brand’s website, learning the brand’s tone and visual style so every piece of copy and layout already feels on-brand.

Kopi also generates multiple subject line and preview text options automatically, perfect for A/B testing or comparing tones. What used to take half a day of writing, designing, and reviewing now happens in one connected flow, faster to create, easier to refine, and consistently on-brand.

After that, I move into the design phase, where AI tools turn this outline into a polished, on-brand campaign in just a few clicks.

4. Create Visuals without Extra Design Work

I used to rely on Canva or Adobe Suite for hero sections and headers, cutting images, layering shapes, and fine-tuning layouts. It could easily take two hours just to get one hero image right and meet the client’s expectations.

Now, I simply describe what I need in Kopi, and it instantly generates on-brand visuals that fit the campaign. It includes three different AI image models, so I can experiment with various styles and moods, and it also allows me to edit the generated images directly with AI.

I wouldn’t say I’ve completely ditched Canva, but most of the time I don’t need to go back and edit in Canva or use paid templates, because Kopi helps me generate great image assets from the start.

Kopi is perfect if you:

Don’t have a large image library and spend time searching for stock photos on Unsplash or other sites.

Only have plain, product-only shots (like Amazon listings).

Need quick turnarounds for design-heavy campaigns.

Kopi’s AI-generated visuals fill the creative gap beautifully—no extra tools, no added cost, just better design faster.

5. Review, Automate, and Send

Before sending any email, I always do a quick check to make sure everything looks and works right.

I go over things like:

Typos or grammar mistakes

Colors and layout (especially for mobile or dark mode)

Links — making sure each one goes to the right product page

Accessibility — clear text, readable buttons, and alt text on images

With just one click, Kopi AI Link manager scans for broken links and accessibility issues, so I don’t have to check each one manually.

It’s always important to preview your email before sending, that’s where mistakes or layout issues often show up. Kopi makes this easy by letting me preview the entire email directly in the platform and send test emails to my clients or teammates for quick feedback.

Once everything looks good, I copy the final HTML into Klaviyo, where automation takes over, delivering the right version to the right audience at the best time.

It’s simple, fast, and makes sure every campaign goes out error-free.

Limitations of the AI Email Marketing Workflow: What Still Needs a Human Touch

AI isn’t perfect, at least, not yet.

There are still moments where human judgment matters.

For example, we’ve had clients mention logos disappearing in Gmail’s dark mode (I’ve covered this in another blog: Why Does My Email Look Different in Gmail Dark Mode? (And How to Fix It)). Or times when AI-generated visuals need small tweaks, reflections, shadows, or product angles that aren’t quite right.

AI copy tools can still miss the mark on tone; sometimes they sound too formal, other times too casual. Design suggestions can also overlook the small brand details that make an email feel authentic.

That’s why critique and analysis have become such an important part of my process. Tools like Kopi AI’s Design Critique automatically review an email’s layout, color balance, and visual hierarchy, then offer clear suggestions to improve performance. I can even highlight a single section and have AI rewrite it for better clarity or engagement.

Still, I see AI as an assistant, not a replacement. It moves fast, but I’m the one steering the creative direction, and that human judgment is what keeps every campaign on brand.

My Go-To AI Tools for Email Marketing in 2025

A curated list of tools that power my daily workflow.

Content & Strategy

ChatGPT — for ideas, tone, and copy drafts.

Automation & Analytics

Klaviyo — for segmentation and predictive analytics.

Mailchimp — another ESP I use for clients who prefer it or already have it integrated.

HubSpot AI — for campaign performance tracking.

Design & Visuals

Kopi AI — for email design and AI-generated assets.

Canva Magic Write — for quick on-brand visuals.

AI Became My Teammate in the Email Marketing Workflow

AI works alongside me to elevate my email marketing.

I spend less time clicking and more time thinking about storytelling, user experience, and how to make emails that actually feel human.

The AI email marketing tools have evolved, but the goal hasn’t changed: connect with your audience and help brands grow.

If you’re an email marketer buried in busywork, start small. Let Kopi handle one step: copywriting, design, or reporting, and build from there. You’ll be surprised how quickly your workflow transforms once AI becomes part of your team.