7 Fashion Email Automation Flows Inspired by Taylor Swift

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Taylor Swift is engaged! 💍 You’ve probably heard people around you whispering “Is Taylor Swift engaged?” or scrolling past headlines like “Taylor Swift and Travis Kelce engaged” and “Did Taylor Swift get engaged?” Even her engagement ring has become its own viral topic.

For your customers — many of them Swifties themselves — these moments are everywhere. And for fashion brands, this is more than gossip; it’s a chance to tap into what your audience already loves. Social buzz like this shapes how Gen Z shops, and it’s only moving faster (Hootsuite: Social Media Trends 2025).

Here are 7 fashion email automation flows, each inspired by a Taylor track, that can boost your summer sale and keep your brand part of the conversation.

1. “So High School” – Welcome Series

Subject line idea: “Feels Like So High School 💫”

Preview: Your style journey starts here.

Body snippet: Welcome to [Your Brand Name]! Celebrate with 10% off your first look.

Lyric Inspo: “Feels like the first time”→ Perfect for a first-order or first-impression vibe.

Insight:

✅ Do: Make your welcome feel like young love — fresh, exciting, personal. A solid welcome series is often the first and most important flow in fashion email marketing.

❌ Don’t: Overload with brand history right away. Keep it light and joyful.

2. “Daylight” – Post-Purchase Experience Flow

Subject line idea: “Your Golden Hour Starts Now ✨”

Preview: Thanks for your order — here’s how to style it.

Body snippet: 3 ways to wear your new piece + quick care tips to keep it glowing.

Lyric Inspo: “I don’t want to look at anything else now that I saw you” (Daylight) → playful, perfect for celebrating their choice of product.

Insight:

✅ Do: Add styling inspo and care tips to extend the glow. Post-purchase emails are one of the simplest ways fashion brands turn first-time buyers into regulars.

❌ Don’t: Send a plain receipt. Make it warm and memorable.

3. “Cruel Summer” – Abandoned Cart Reminder

Subject line idea: “Don’t Let It Be a Cruel Summer 🌞”

Preview: Your summer fave is almost gone…

Body snippet: That sequin skirt isn’t going to wait forever…

Insight:

✅ Do: Keep it cheeky and urgent. Cart recovery flows are a proven driver of revenue for fashion stores — don’t leave money on the table.

❌ Don’t: Overdo reminders. Two well-timed nudges beat five spammy ones.

🌟Want to actually put these ideas into action?

Try Kopi AI. Kopi has helped small businesses double their open rates and triple their conversion rates by combining AI-powered, on-brand templates with smart automation flows. From welcome emails to VIP perks, Kopi makes it simple for small teams to launch campaigns that look beautiful and on brand.

Design with Kopi, Use Anywhere. Export your emails and send them through your favorite platforms like Mailchimp, Klaviyo, Brevo, Resend, Twilio SendGrid Loops, or HubSpot.

4. “Style” – Back-in-Stock Notification Flow

Subject line idea: “We Never Go Out of Style 👗”

Preview: Your fave is finally back.

Body snippet: Our bestseller is back in stock. Don’t miss it twice.

Insight:

✅ Do: Frame a restock like a comeback hit — bold imagery, clear CTA.

❌ Don’t: Overexplain; the product itself should be the star.

5. “Back to December” – Win-Back Email Campaign

Subject line idea: “Back to (Your) Style ❄️”

Preview: It’s been a while — here’s what’s new.

Body snippet: Reconnect with our latest arrivals this season.

Insight:

✅ Do: Use nostalgia to spark curiosity. Re-engagement flows work best when they feel like a gentle tap on the shoulder.

❌ Don’t: Make shoppers feel guilty for leaving. Keep the tone warm, not desperate.

6. “Bejeweled” – Loyalty & VIP Flows

Subject line idea: “Best Believe You’re Bejeweled 💎”

Preview: Your VIP perks are waiting.

Body snippet: Because you’re one of our insiders, you sparkle a little brighter — enjoy early access to the newest collection and perks made just for you.

Lyric Inspo: “Best believe I’m still bejeweled.” (Bejeweled) → frames your VIPs as the ones who always shine the most.

Insight:

✅ Do: Make insiders feel like they’re shining brighter. Exclusive access, early drops, or VIP perks go a long way in fashion loyalty programs. ❌ Don’t: Repackage a standard discount. If you call it VIP, it needs to feel special.

7. “Love Story” – Milestone & Celebration Emails

Subject line idea: “It’s a Love Story 💍”

Preview: Happy anniversary — here’s your gift.

Body snippet: Celebrate your milestone with an exclusive 15% off curated for you.

Insight:

✅ Do: Celebrate customer milestones with personal touches. Fashion brands that mark birthdays or anniversaries build deeper emotional connections.

❌ Don’t: Send a generic template. Curated, thoughtful notes feel much more authentic.

The end of this summer is the perfect time to lock in your strategy. Sales will come and go, but smart, consistent email automation flows keep your brand shining long after the season ends.

Taylor’s engagement proves how one story can dominate the feed — whether it’s “Taylor Swift engaged,” “Taylor Swift and Travis Kelce engaged,” or even “Taylor Swift engagement ring.” The right moment captures everyone’s attention.

Your emails can do the same. When they’re emotional, stylish, and perfectly timed, they turn routine marketing into moments your customers can’t stop talking about.

✨ Set up these seven flows now, and let your brand own the spotlight — no engagement ring required.

👉 And if you’re a beginner freelance email marketer, don’t miss our guide on the 5 essential skills every freelance email marketer needs in 2025.

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