30 Halloween Email Subject Lines Ideas to Boost Click Rates

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Halloween is one of the year’s biggest retail opportunities. In 2024, nearly 72% of Americans celebrated, spending over $11.6 billion. Almost half of all shoppers started their spooky spree before October even began.

Ready to make the most of spooky season? The most successful Halloween emails combine a clever message with a killer design. A good email should feel like a treat, not a trick. Meaning you need to be clear about your offer while having some fun with the festive spirit.

We’ve gathered 30 Halloween email Subject line ideas to help you boost engagement and click rate. This guide is organized into three sections to help you prepare your campaigns:

Halloween Email Subject Lines Ideas for Clothing Brands

Halloween Email Subject Lines Ideas for Food & Drink Brands

Halloween Email Subject Lines Ideas for Tech Brands

🕸️ Halloween Email Subject Line Ideas for Clothing Brands (Inspired by Fashion Leaders)

Inspired by brands like Lululemon, Nike, Topshop, and H&M, these fictional examples show how to bring your own spooky twist to 2025.

Whether it’s a fall sale or a haunted capsule drop, these Halloween email subject line ideas will help your campaign slay. 🖤🕸️

1. Lululemon

Subject Line: All Treat, No Trick: Move Lightly

Preview: Reflective, breathable, and effortlessly soft. Night runs never felt so good.

How It Works: This keeps the Halloween nod through “All Treat, No Trick,” pairing seasonal fun with performance messaging. The focus stays on comfort, movement, and style, appealing to active customers without losing the brand’s elevated tone.

2. Nike

Subject Line: Don’t Let Your Workout Ghost You

Preview: New drops to keep you moving through spooky season.

How It Works: It leverages wordplay to fit Nike’s commitment-oriented tone. It’s motivational but still playful.

3. Topshop

Subject Line: BOO! Get 20% Off Everything

Preview: No tricks, just a treat—shop your favorites now.

How It Works: This one is high-energy and offer-driven. The "BOO!" intro grabs inbox attention, and the preview drives urgency.

4. H&M

Subject Line: Costumes, Classics & Chills—Your Halloween Edit Awaits

Preview: From party looks to cozy knits, your fall essentials are inside.

How It Works: Halloween becomes an entry point to a broader fall style refresh. This keeps shoppers engaged regardless of how festive they’re feeling.

5. Zara

Subject Line: Night Mode: Activated

Preview: Dark silhouettes, moody layers, and fall’s most-wanted looks.

How It Works: Clean and chic with Halloween undertones. This is perfect for a fashion-forward brand that doesn’t do cheesy campaigns.

5 more Halloween subject line ideas to inspire your next email campaign:

Subject Line: Your Fall Fits Have Been Summoned

Preview: Spooky-good styles. Limited-time Halloween pricing.

Subject Line: These Looks Kill.

Preview: Up to 30% off fall essentials that slay beyond Halloween.

Subject Line: 20% Off—Your Wardrobe’s Under a Spell

Preview: These looks aren’t haunted. They’re enchanted.

Subject Line: 20% Off—Burn the Outfit After

Preview: It’s too good. Honestly, it’s safer that way.

Subject Line: 30% Off—We Know That Look’s Haunting You

Preview: You saw it once. Now it’s showing up everywhere—even in your dreams.

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(Email Design by Kopi.ai)

Kopi AI makes it easy to turn Halloween email ideas into stunning, high-converting campaigns and no design skills required!

Just drop in your copy, pick your brand style, and we’ll handle the rest: layouts, graphics, spooky flair, and mobile-friendly formatting. Your emails will look like a pro made them — even if it’s just you and a pumpkin spice latte.

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🕸️ Halloween Email Subject Line Ideas for Food & Drink Brands (Inspired by Popular Brands)

Craving more clicks this spooky season? These Halloween email subject lines are inspired by iconic food and drink brands that know how to blend seasonal fun with irresistible offers. From limited-edition flavors to late-night cravings, these ideas are perfect for turning your treats into traffic—and making sure your emails don’t get ghosted.

1. Hershey’s

Subject Line: Your Trick-or-Treat MVP Is Here

Preview: Classic Hershey’s bars, now in hauntingly snackable packs.

How It Works: It feels nostalgic and safe but still seasonal. This is great for appealing to parents stocking up for Halloween night.

2. Oreo

Subject Line: Boo! The Orange Creme Oreos Are Back

Preview: Scary good. Super limited. Don’t ghost this flavor.

How It Works: Oreo leans into seasonal launches hard. This one sparks FOMO, uses Halloween slang, and stays playful.

3. Fanta

Subject Line: Things Get Fizzy After Dark

Preview: New mystery flavor unlocked. Drink if you dare.

How It Works: Fanta's campaigns often lean into strange, bold aesthetics. This one's perfect for a Gen Z audience with an eerie twist.

4. Lay’s

Subject Line: Snacks Disappear Faster on Halloween Night

Preview: Stock up now. Your costume party guests will thank you.

How It Works: Friendly and low-key, it speaks to party hosts and snackers alike. The urgency is soft but clear.

5. Pepsi

Subject Line: Thirsty After All That Screaming?

Preview: Chill. Crack open something darker. Limited Halloween packs drop now.

How It Works: It feels cinematic, edgy, and modern—exactly what Pepsi aims for. This is great for seasonal packaging or collaborations.

5 More Halloween Email Subject Line Ideas for Food & Snack Brands

Subject Line: Don’t Ghost Your Appetite

Preview: 30% off scary-good snacks that won’t stick around.

Subject Line: Thirst Like a Vampire

Preview: Blood orange soda. Garlic-free bites. No wooden stakes required.

Subject Line: 20% Off—Feed the Goblin Inside You

Preview: No shame. No rules. Just limited-edition monster snacks.

Subject Line: Don’t Go in the Fridge at Midnight

Preview: You’ll wake something sweet. 25% off now.

Subject Line: You Let It In

Preview: It started with one bite. Now it’s always hungry.

🧠 Halloween Email Subject Line Ideas for Tech Brands (Inspired by Popular Platforms)

Tech brands don’t need broomsticks or bubbling cauldrons to make magic happen. From app downloads to seasonal upgrades, these Halloween email ideas show how even the sleekest tech brands can get a little spooky without breaking their brand voice.

1. Google

Subject Line: Don’t Let Halloween Catch You Off Guard

Preview: Search smarter: pumpkin patch hours, party playlists, and costume hacks.

How It Works: It plays into Google’s utility-first tone with a helpful Halloween twist. This is perfect for featuring tips on Google Search, Maps, or Assistant.

2. Airbnb

Subject Line: Stay Somewhere a Little... Haunted

Preview: From gothic castles to cozy cabins—explore Halloween-ready getaways.

How It Works: Airbnb leans into experiences. This subject invites curiosity and “spooky travel,” while keeping the preview practical and browse-worthy.

3. OpenTable

Subject Line: Spookiest Tables in Town—Booked Yet?

Preview: Witchy menus, candlelight cocktails, and late-night bites await.

How It Works: OpenTable thrives on curated experiences. This line taps into FOMO and nightlife while staying classy and seasonal.

4. DoorDash

Subject Line: Eat First. Haunt Later.

Preview: $10 off Halloween night delivery. No tricks—just snacks.

How It Works: It speaks to a Gen Z audience fluently, uses a quick rhythm, and pushes promo urgency. This is ideal for late-night delivery campaigns.

5. Adobe Firefly

Subject Line: They Came from Your Prompt History

Preview: Revive your eeriest ideas—Firefly remembers everything.

How It Works: This subject is creepy in a modern, digital way. It plays on the "haunted machine" concept and makes past creative exploration feel alive (and maybe a little cursed).

5 More Tech Brands Halloween Email Subject Line Ideas

Subject Line: 20% Off Premium—Unleash the Full Moon Mode

Preview: More power. More features. All treat, no trick.

Subject Line: Upgrade Your Tools—The Witching Hour Deal Ends Soon

Preview: Spellbinding workflows start with premium access.

Subject Line: This Halloween, Power Up Your Portal

Preview: Go premium. Automate smarter. Design faster.

Subject Linet: 20% Off—Give Your Workflow a Little Magic

Preview: Smarter tools. Premium perks. Limited-time Halloween deal.

Subject Line: Something Premium This Way Comes

Preview: Upgrade now—full access is just one click away.

🎃Takeaways for Your Halloween Email Marketing Campaign

Ready to make your Halloween email copy even more impressive? Follow these three simple tips to create spooky, effective campaigns that get clicks:

Be Playful, Not Puzzling: Use Halloween words and puns, but make sure they're easy to understand at a glance. Your copy should feel fun and on-theme, not confusing. The goal is to grab attention and quickly tell people what you're offering.

Match Your Brand’s Vibe: If your brand is sleek and modern, don’t use cheesy, over-the-top graphics. If it’s fun and playful, lean into the spooky humor. Always connect the Halloween theme back to your brand's core values so the message feels authentic.

Create Urgency with a Twist: Instead of just saying "buy now," use words like "limited edition," "disappearing deal," or "witching hour" to create a sense of urgency. This encourages shoppers to act quickly and adds to the playful, seasonal fun.

Clear, Quick, and On-Brand: Halloween inboxes are crowded, so your subject line needs to strike fast. Keep it clear, seasonal, and true to your brand voice. Don’t overcomplicate it—make it easy to read at a glance.

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No tricks. Just high-performing treats.

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